our story

Kroon Apparel was founded in April 2019 by Paula Nieuwoudt. We are a Cape Town based Christian clothing company and focus on making proudly South African Christian apparel for kids and babies. 

Our material is locally sourced and all garments are made here in Cape Town. We use 100% cotton. Quality is important to us and we want your toddlers and babies to feel comfortable at all times.


I accepted God as my saviour early in 2019 and I wanted to embrace His love and spread His Word throughout South Africa. God has been at work in my heart and I have always wanted to see a Christian clothing brand who creates stylish and fashionable designs for kids to wear. I decided to start a journey that I now call Kroon Apparel. My aim was to create a brand that encourage children to not be ashamed, to step out of the shadows and proclaim their love for Jesus. 

I have no formal training in apparel or design, but God already knew who he would send to help my dream come true. He brought incredible people into my life that has taught me so much about the clothing industry and that have held my hand every step of the way. I create all the designs myself and for that I am eternally grateful to Lao Karunwi, owner and founder of Many Crowns, who encouraged me to pursue my graphic design interests.

I hope to inspire others, so that they may also follow their dream and never forget that with God all things are possible.